Volkswagen Headline Font Free Font Packages

Font management allows you to install, activate, and deactivate the fonts you need, while keeping your collection organized.

Use this typeface for technical texts, instruction manuals, or advertising.

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It resembles Futura, but features rounded terminals on all strokes.

In the early 1970s, the dealer organizations of Volkswagen and Audi merged.

In the following years, Volkswagen AG re-thought their future strategy.

They envisioned buying several car companies to round out their offerings.

They also envisioned selling a multitude of brands under giant dealer roofs.

The new dealer organization, financial services, and all other non-car related activities were to come under one branded umbrella.

Eventually, Volkswagen intended to use this umbrella as the name of their holding company: General Motors in reverse.

The new typeface would be neither sans-serif (like Futura) nor serif (like Times), and the idea for a rounded typeface was born.

After the company failed to find an existing rounded typeface at the time, the new typeface had to be developed.

The original idea was conceived by Wolf Rogosky ( creative director ) and Gerd Hiepler ( art director ).

Over several years, the identity concept was refined by Bertel Schmitt (creative director) and Manfred Schwarzer (art director).

To solve the problem, V.A.G Rounded was put in the public domain citation needed.

Volkswagen Headline Font Free Font Packages

As Desktop Publishing emerged in the mid 1980s, V.A.G Rounded was included in most free font packages and became widely used for that reason.

Theories ranged from Volkswagen AG (although the official name of the company during this time was Volkswagenwerk AG) to Volkswagen Audi Group.

Audi overhauled its corporate identity around the same time, dropping the Audi Oval logo that had been in use since the late 1970s, giving prominence to the four rings, and replacing Times with the Univers font for all corporate communications.

The vision of many brands under one huge roof was left to the auto malls that became common in the USA and later in Europe.

In 2015, Apple replaced VAG Rounded with its own font, San Francisco.

Australian retailer Big W has changed their logo (previously in Helvetica Neue ) to light blue VAG Rounded.

Dick Smith, as part of the Woolworths Limited Group, use this font in most of their advertising.

Bankwest also use this font for their Happy Banking Initiative.

As of Late 2006, Adecco use the font in their publications and advertisements.

The text and the symbol were again modified in 2011, as Jollibee unveiled a new logo that year.